Almost 5 years ago, I was studying entrepreneurship at the College of Science, Technology, and Applied Arts of Trinidad and Tobago. I had long been dreaming of starting my own company, and my initial plan was to venture into the t-shirt business. I had a name for the brand, some design sketches and a willing investor already lined up. However, for some reason, that plan fell through and I turned my focus towards establishing Trinidad and Tobago's first premium, online, women's boutique.
Of course, there were a handful of online stores on the local scene already, but none of them operated as pure e-commerce websites. Customers still had to meet-up with someone to pay for their orders or visit a bank to make a cash deposit. It was all very retrograde. Sant Hadar Exchange was going to change all that.
WHAT IT REALLY MEANS TO BE AN ONLINE STORE
Inventory would be sourced from the best wholesale manufacturers in Los Angeles, shipped to Trinidad, and stocked on the website. Customers would then be able to order and pay online using a credit card, and a TTPost Courier would promptly deliver the order straight to their front door. Innovative right?
Well, at least for Trinidad and Tobago it was. A holistic online shopping experience like that just did not exist back then.
Since 2014, Saint Hadar Exchange has been blazing the trail with regards to what it means to be an "online store" in Trinidad and Tobago and the wider Caribbean region. The purpose of this company is to encourage women to chase their dreams and to look darn good while doing so. One of the most frequently asked questions I receive either via social media or when I meet someone face-to-face is, "How can I start my own e-commerce business?"
A BUSINESS WITH A HIGHER PURPOSE
I started to realize that the basic information Trinidadians needed to spark entrepreneurship was simply not available. So I started a YouTube channel to provide new business owners with the resources they need to set up shop and become their own full-time boss.
In this video, I talk all about how someone like you can purchase wholesale products from the top fashion brands, wholesale manufacturers and distributors in the United States. All you have to do is register to become a buyer, upload your business documents and start shopping. Watch the full video for a step-by-step walkthrough of the process.